Earlier this year, Associate Creative Director Jake Behyl agreed to have his own daughter star in a commercial to help the Junior League of Peoria and the Peoria Zoo promote its “The Power of Play” fundraiser-focused campaign.

“Reagan has a very sincere way about her,” he shared. “Knowing it was crucial to the success of this campaign to receive donations…what better way to ask than from an 8-year-old with passion and authenticity?”

Regan, too, was happy to be on-board, even leading groups of playground kids in the chant, “Back it up, Peoria!”