We’re pleased to announce that Simantel Principal and co-owner Susie Ketterer recently was named Vice President of AMIN North America.

Since 2005, Simantel has been a member of the Advertising and Marketing International Network (AMIN). The organization brings together the expertise, creativity and strength of leading independently owned agencies around the globe. AMIN members collaborate in a confidential, non-competitive manner.

Simantel’s continued close involvement with AMIN adds great value for our clients. The network provides us with unparalleled access to resources, a deep understanding of the latest technology and industry trends, and special knowledge about emerging business and products.

"Our membership really expands our reach and our resources—both across the U.S. and globally," Susie said. "Some of our clients have overseas operations, and through AMIN, we can collaborate with agencies on the ground in those countries. For example, earlier this year we helped a client launch a new product in Europe and Africa. The Simantel team worked with a Switzerland-based agency to develop a successful strategy, concept and messaging platform."

In her role as Vice President, Susie will help guide AMIN policies, and she will work to enhance capabilities and collaborative opportunities for member agencies across North America. Susie also serves on AMIN’s global committee and is a governor for worldwide collaboration.

"I’m delighted to take on this new role and excited about the opportunities it will bring—both for Simantel and the businesses and organizations we serve,” she said. “As an independent firm and AMIN member, we can do more with less. We offer the personal partnerships that clients value, but with access to a world of resources."