…the future of marketing. The Power of First-Party Data Marketers are shoring up their data foundations. The degradation of third-party data is pushing us to look more closely at the…
…your very own copy of the full report for free. Trend #2: The First-Party Data Party The regulations start coming and they don’t stop coming. First-party data isn’t a new…
…third party data, tracking data, shopping data, social data, event data, DMP data – everyone in every area of Salesforce is talking about data. There is some powerful functionality within…
…data types and industries. However, with growing concern over data breaches, ease of data portability and the abuse of personal data by organizations like Cambridge Analytica, governments are starting to…
…data isn’t just about the numbers; it’s about the stories those numbers tell and the impact they can create. #2: The Data Pool is Deep The data we use to…
…recent changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of…
