…view and interact with relevant data) with all the statistical capability and data power any analyst could ever need. It allows us to process and analyze complex data and tell…
…not — we expect to see a continued increase in adoption of these tools in B2B marketing in 2024. Trend #2: It’s the First-Party Data Party! First-party data isn’t a…
…media is targeted, tracked, reported and optimized. Prioritizing that ever valuable first-party data will be key. And while first-party cookies are safe for now in most regions, we anticipate that…
…Trends Trend #1: Obviously It’s AI, Right? Obviously. Trend #2: It’s the First-Party Data Party! Trend #3: Video: It’s Still Totally Dominating. Trend #5: More Marketing Forecasting, Please! We…
…jobs in fields like data science increasing, everyone has become focused on getting the most out of their first party, or internal, data. Here are questions to ask yourself: What…
…data lake and/or data warehouse. Specifically, this raises such questions as: Where to start evolving the role of marketing? What data sources are needed? Where should those data sources live…
…have approval to access or use data in meaningful ways, as many organizations have legal concerns about sharing data across the enterprise or with vendor partners. The list could go…
…Consider: Partition your data to improve your time to market There were tons of sessions about data, personalization and customization. At Simantel, we recommend using data to really know your…
