…data types and industries. However, with growing concern over data breaches, ease of data portability and the abuse of personal data by organizations like Cambridge Analytica, governments are starting to…
…data isn’t just about the numbers; it’s about the stories those numbers tell and the impact they can create. #2: The Data Pool is Deep The data we use to…
…changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of marketers…
…under the weight of our VLOOKUPs or building deeply complex data normalization workflows in our not so singular “single source of truth” data warehouses and data lakes. The Fix: Start…
…that no biometric data is obtained or used by our organization. By refraining from collecting biometric data, Simantel ensures full compliance with BIPA’s requirements and upholds our commitment to protecting…
…Collect Website Data Your website data is a good place to start. It’s first party data that you are likely collecting. Start with connecting your marketing automation platform and your…