…today. Inventory your platforms (CRM, CMS, MAP, analytics tools), your workflows (campaign development, lead nurturing), and your data (first-party, third-party, intent). Document who owns what, how it connects (or doesn’t)…
…jobs in fields like data science increasing, everyone has become focused on getting the most out of their first party, or internal, data. Here are questions to ask yourself: What…
…have approval to access or use data in meaningful ways, as many organizations have legal concerns about sharing data across the enterprise or with vendor partners. The list could go…
…data lake and/or data warehouse. Specifically, this raises such questions as: Where to start evolving the role of marketing? What data sources are needed? Where should those data sources live…
…realized this whole data thing requires three big things. Three not-so-easy-lots-of-work-required things. If you do not work for a marketing data company, I would advise seeking some support from experts….
…Consider: Partition your data to improve your time to market There were tons of sessions about data, personalization and customization. At Simantel, we recommend using data to really know your…