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Framing Your Long-Term CX Solution

data lake and/or data warehouse. Specifically, this raises such questions as: Where to start evolving the role of marketing? What data sources are needed? Where should those data sources live…

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3 Keys to Marketing Data Success

…realized this whole data thing requires three big things. Three not-so-easy-lots-of-work-required things. If you do not work for a marketing data company, I would advise seeking some support from experts….

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Customer Experience (CX)
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4 CX Trends to Know About

…business success. 3. Data Management, Science Becoming More Difficult Most organizations can point you to a treasure trove of data coming from a variety of sources. Because of the sheer…

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