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Simantel Co-Owner Misty Dykema Elected Vice President of AMIN Americas Board

If you’ve had the chance to meet Misty Dykema, Co-owner and Principal of Simantel, then you know she’s a born leader – someone who brings both fierceness and vulnerability to everything she does and has a knack for helping others find and reach their full potential.

So, it’s no wonder Misty was recently elected Vice President of the America’s Board of Directors for the Advertising and Marketing Independent Network (AMIN) Worldwide.

AMIN is a global network of more than 50 independent marketing agencies, which Simantel has been an active member of for many years now. The Americas board oversees the network’s activities in North America and South America and coordinates with activities around the world.

Misty previously served as an AMIN Americas board member for 2 years as chair of the shared resources and communications committees. In her VP role, she will be replacing Kelly Ferguson (of Iowa-based Meyocks agency) as he moves to the role of President of the Americas board. The new terms took effect in late June 2023 and will remain in effect for two years.

“I am thrilled for the opportunity to serve AMIN and our peer agencies in an even more meaningful way,” Misty says. “It has been a privilege to experience the unique talent and insights that come from a diverse group of independent agencies and leaders across the world. My hope is to see us continue to push each other and grow together in the coming years.”

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Misty earned a BA in Public Relations and an EMBA in Leadership and Management from Bradley University. She brings nearly 20 years of marketing communications experience to her new role at AMIN. With a background in strategy, her career at Simantel has been focused on strategic services and building and developing Simantel’s core product offerings.

As a trained and certified facilitator, and an advocate for leadership development, Misty loves helping organizations align around their best ideas. Through her consulting company, The Misty Effect, she focuses on helping individuals understand the power of self-compassion via a six-part workshop  series entitled “The All of You”. She also hosts Simantel’s award-winning podcast, Marketing Sweats, which just wrapped up its seventh season.

Outside of work, Misty is a founding member of the Greater Peoria Leadership Council, made up of more than two dozen of the region’s largest employers who focus on improving the region through key strategic initiatives such as Choose Greater Peoria. She has served as an Executive Coach for the Theresa Falcon Executive MBA program at Bradley University. She’s also a founding member of “The Leader’s Life” forum in Peoria, IL and has been recognized in Peoria as a 40 Under 40 recipient. She is a member of Forbes Business Council and Fast Company Executive Board, and serves on the Diversity, Equity & Inclusion Committee for the American Red Cross of Central Illinois.

We’ve experienced Misty’s dedication to both Simantel and AMIN firsthand and can’t wait to see her make waves in her new role. We couldn’t be prouder to congratulate her on her newest role. Cheers to the next two years (and beyond)!

About AMIN

The Advertising & Marketing Independent Network (AMIN) Worldwide is an alliance of 50+ marketing firms across the Americas, Europe, Africa, the Middle East and Asia Pacific. We’re a network of independent allies who’ve united to move each other and our clients forward using industry expertise, global market insight and knowledge of emerging trends. Since 1932, AMIN has been providing industry-leading solutions at greater value. See how we’ve helped companies reach their potential at







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