Marketing Automation Archives

Email campaign planning feel like herding cats? Get organized so you can confidently (and efficiently) hit that “Send” button.

Feeling trapped by words? Check out these steal-it-when-you-need-it ideas to refresh your email copy.

Harness the power of email by learning the purpose of each field and how to utilize copy to engage minds.

To make your email worth reading, write it well. Follow these 5 best practices for better results.

Let’s get technical for a minute with this Q&A that every digital marketer that works in email marketing should know about.

Resending emails can serve marketers well, but only if thoughtfully deployed. Start making them work to your advantage.

With more screen time, comes more Dark Mode users. Let’s talk about why marketers shouldn’t ignore it and start designing for it.

Learn about making your emails interactive and how you can use forms to gather information to deliver valuable experiences.