customer experience blueprint on grid
Laying the Groundwork: A Real-World Framework for Better B2B Experiences
Delivering better B2B customer experience starts with aligning teams around a shared vision and building with intention from the ground up.
red and blue capsule pills
The Red Pill or the Blue Pill? Adapting Your Content Strategy for AI Overviews
In a world reshaped by AI Overviews, marketers face a choice — optimize content for machines or stay rooted in strategy that puts people first.
AI brain on computer screen
AIO Is Changing the Game: Is Your Marketing Ready?
Google’s AI Overviews are changing search, pushing marketers to adapt for a zero-click future.
chart graphics and arrow
Analytics Maturity Roadmap: A Guide to Better Marketing Reporting
A practical, strategic framework to help marketers evolve from basic tracking to automated, insight-driven decision-making.
an illustration of faces
Inside Simantel’s Human-Led, AI-Assisted Approach to Marketing
A look at how Simantel uses AI to boost creativity, streamline workflows and stay human-first in marketing.
image depicting trust as a cycle of care, communication, and achievement, leading to long-term success
Three Ways to Build Trust in Your Partner Relationships
Transparency, teamwork and long-term thinking drive real results and a relationship that lasts.