We know the goal of marketing is to create a brand advocate, but how exactly is that done? Marketing Automation Director, Abby Bell, gives her Quick Take on building a customer base that not just purchases from your company, but can go out and be a voice for you too.


“If you don’t know someone, you can’t solve a problem for them with your product or organization. And if you can’t do that, you never win their loyalty.” -Abby Bell, Marketing Automation Director



Watch another Quick Take with Abby where she discusses reaching the right person with the right message at the right time.