Dealing with budget constraints, proving a return on marketing investment and breaking through a crowded marketplace are pain points for any marketer. However, B2B marketers experience another level of complexity. A fragmented sales model makes it difficult because business owners and decision makers don't often have access to the end user. It requires a smart strategy for a B2B company to reach their target audience in a unique, creative way.
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We're Golden (and so is our Marketing Automation)
The Goal of Marketing Automation
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Marketing Automation 101