Data Privacy: What It Means for Marketers
...data types and industries. However, with growing concern over data breaches, ease of data portability and the abuse of personal data by organizations like Cambridge Analytica, governments are starting to...
Dreamforce 2018: That’s a Wrap!
...third party data, tracking data, shopping data, social data, event data, DMP data – everyone in every area of Salesforce is talking about data. There is some powerful functionality within...
GDPR is in Effect. What Does it All Mean?
...data Right to be forgotten – deleting the consumer’s data if they request it Accountability – explaining your data protection policies to the consumer Is it something I need to...
Reaching a Segment of One
...Collect Website Data Your website data is a good place to start. It’s first party data that you are likely collecting. Start with connecting your marketing automation platform and your...
Privacy Policy
...site to store data in a browser on a device. When used in “local storage” mode, it enables data to be stored and retrieved, even after a browser has been...
Keeping Austin Weird: A Tableau Conference Recap
...view and interact with relevant data) with all the statistical capability and data power any analyst could ever need. It allows us to process and analyze complex data and tell...
Five Takeaways From the Salesforce State of Marketing Report
...recent changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of...
Getting Real About Data
...have approval to access or use data in meaningful ways, as many organizations have legal concerns about sharing data across the enterprise or with vendor partners. The list could go...