2024 B2B Marketing Trend Predictions: First-Party Data
...your very own copy of the full report for free. Trend #2: The First-Party Data Party The regulations start coming and they don’t stop coming. First-party data isn’t a new...
Dreamforce 2018: That’s a Wrap!
...third party data, tracking data, shopping data, social data, event data, DMP data – everyone in every area of Salesforce is talking about data. There is some powerful functionality within...
Data Privacy: What It Means for Marketers
...data types and industries. However, with growing concern over data breaches, ease of data portability and the abuse of personal data by organizations like Cambridge Analytica, governments are starting to...
Five Takeaways From the Salesforce State of Marketing Report
...recent changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of...
Privacy Policy
...site to store data in a browser on a device. When used in “local storage” mode, it enables data to be stored and retrieved, even after a browser has been...
Reaching a Segment of One
...Collect Website Data Your website data is a good place to start. It’s first party data that you are likely collecting. Start with connecting your marketing automation platform and your...
GDPR is in Effect. What Does it All Mean?
...data Right to be forgotten – deleting the consumer’s data if they request it Accountability – explaining your data protection policies to the consumer Is it something I need to...
Keeping Austin Weird: A Tableau Conference Recap
...view and interact with relevant data) with all the statistical capability and data power any analyst could ever need. It allows us to process and analyze complex data and tell...