…Trends Trend #1: Obviously It’s AI, Right? Obviously. Trend #2: It’s the First-Party Data Party! Trend #3: Video: It’s Still Totally Dominating. Trend #5: More Marketing Forecasting, Please! We…
…jobs in fields like data science increasing, everyone has become focused on getting the most out of their first party, or internal, data. Here are questions to ask yourself: What…
Creator of Discovery Channel’s “Dirty Jobs,” Mike Rowe will add yet another job to his growing resume: pizza deliveryman. As part the Product Support “Say Thanks” campaign—Caterpillar’s initiative to thanks…
…have approval to access or use data in meaningful ways, as many organizations have legal concerns about sharing data across the enterprise or with vendor partners. The list could go…
…data lake and/or data warehouse. Specifically, this raises such questions as: Where to start evolving the role of marketing? What data sources are needed? Where should those data sources live…
…realized this whole data thing requires three big things. Three not-so-easy-lots-of-work-required things. If you do not work for a marketing data company, I would advise seeking some support from experts….
