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Getting Real About Data

…have approval to access or use data in meaningful ways, as many organizations have legal concerns about sharing data across the enterprise or with vendor partners. The list could go…

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Framing Your Long-Term CX Solution

data lake and/or data warehouse. Specifically, this raises such questions as: Where to start evolving the role of marketing? What data sources are needed? Where should those data sources live…

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3 Keys to Marketing Data Success

…realized this whole data thing requires three big things. Three not-so-easy-lots-of-work-required things. If you do not work for a marketing data company, I would advise seeking some support from experts….

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