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Building a Brand Experience
Marketing is all about what kind of experience you provide customers, prospects and partners. A solid strategy requires a multi-faceted approach to reach the right person with the right message at the right time. Marketing Automation Director, Abby Bell, gives her Quick Take on building a better brand experience.
“Ultimately what we want to do is build that relationship so well that they are not just a customer, but they’re a brand advocate.” -Abby Bell, Marketing Automation Director