Our hats go off to Ameren Illinois Utilities for earning top honors in the Chartwell Best Practices Award for Marketing.

Alongside Arizona Public Service, AIU earned a share of the Best Practices Award for its “Act On Energy” campaign, which educates customers and employees of the utilities energy efficiency initiatives. The initiative helped AIU to a 12-point improvement in the J.D. Power and Associates 2009 Electric Utility Residential Customer Satisfaction Study.

AIU and Simantel launched the aggressive multimedia campaign in June 2008, which includes a website: ActOnEnergy.com, videos on YouTube, and town hall employee sessions. View the award-winning work.