Case Study Archives

A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.

A project re-envisioned: Content Production meets deadlines and raises the bar for Cat Reman.

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.

Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.

Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.

The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.

Caterpillar E&T’s COVID response video recognized by The Telly Awards, winning bronze for Corporate Image in Branded Marketing.