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Eloqua and Facebook Lead Gen Ads are Now Friends
In our recently published blog Driving Quality Leads on Social, we explored what a lead gen ad is and the value of using targeted messageing on social media. So if you are a Eloqua user and ready to get started with Facebook, this article is for you.
Follow the step-by-step instructions below to ensure you have everything to lead you on the path to success.
- You will need to download the Facebook Lead Ads app to your Eloqua instance and configure integration.
- We suggest having the Facebook Lead Ads app write to a form repost step from a canvas to capture the submission data.
- Make sure to set up a confirmation email on the form processing steps as a best practice.
For a more detailed guide, download our whitepaper How to Integrate Eloqua and Facebook to get started.
AI: What It Means for Brands and Their Partners
AI is all the rage. Here's our take on this powerful tool and a few considerations marketers must keep in mind.
Five Considerations for Choosing a Marketing Automation Software
Looking to purchase or migrate to a new marketing automation solution? Use these five criteria to evaluate your options.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.