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Who We Are
What We Do
Creative Campaigns
Customer Activation
Organizational Health
Strategy
Our Work
Blog
Careers
Contact Us
Search
Content Strategy
,
Media
,
Thought Leadership
When More Impressions Stop Making an Impression
There’s a fine line between effective frequency and content fatigue. Paying attention to audience behavior can reveal when it’s time to give your creative a fresh angle.
Turning a Persona Into a Person
Give your customers a personality, not just a label, with the use of personas.
AIO Is Changing the Game: Is Your Marketing Ready?
Google’s AI Overviews are changing search, pushing marketers to adapt for a zero-click future.
Ready, Set, Research
Whether you have one hour or need to level-up, here are three research ideas that can make or break your marketing.
Mining Through the Ages
A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.
Celebrating Five Decades of Remanufacturing
Cheers to Cat® Reman’s golden anniversary—and the award-winning “50 Years of Friendship” campaign.
The Dynamic Duo: PR and Social Media as the New Heroes in Your Integrated Marketing Campaigns
Integrating PR and social media into your marketing campaign is essential. Here’s why.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Animated Banner Ads: Are They Worth the Effort?
The data shows us if those flashy display ads really drive more clicks than static banner ads.
Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy
Two unique perspectives from our own pros on advertising during the big game.
Emerging Marketing Trends: 2023?!
A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Caterpillar Thanks Truck Drivers
A truck driver’s dedication is occasionally taken for granted. This campaign was created to simply say thank you for their sacrifices.
Google Knowledge Graph for the Search Win
Check out how Google search results can easily get the answers to your Super Bowl questions.
Making Facebook Ads Count
Read our key takeaways from the first ever Facebook Marketing Partners for Agencies Expo.
Media Masters Webinar
Register for our upcoming webinar to become a master of media.
Livin’ the Dream and Winning Awards
Caterpillar’s Dream Dozer marketing campaign wins five Muse Creative Awards.
Caterpillar Wins Two Communicator Awards
A quirky concept backed by research catches attention (and sales).
Thinking Outside the Social Box
See how you can deliver a unique social ad experience to stand out from the crowd.
Are Super Bowl Ads Worth It?
We take a look at data from Google Trends to find out. And the answer is…well, it depends.
Identity-Based Marketing. Are You Ready for It?
Learn more about this narrowly defined, broadly applied approach to big data.
Emerging Marketing Trends: Four 2019 Predictions
Here’s our take on where the most successful marketing leaders will push their organizations.
Simantel and Google Make It Official
It’s time we had the talk. What are we? Where is this going? Simantel becomes a Google Partner.
Simple Lessons for Complex Projects
Set up your next project for success with start-up tips designed to create a solid foundation.
Two Truths and a Lie: AI in Marketing
Let’s look at artificial intelligence and how it can propel your media strategy.
A Humorous Spin and An Unexpected Topic
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
Turning Complexity into Success
See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.
The Social Hook Up for Lead Generation
Build relationships with your social audiences and grow your list of qualified leads.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
The Basics: Let’s Talk Social Media
Make the most of your efforts on Twitter, Instagram and Facebook with a social media best practices guide.
When Innovative Brands Collide
A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.
Driving Quality Leads on Social
If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.
Talk More, Type Less
Let’s face it—we live in the future. Here’s what marketers need to know about voice search when planning their keyword strategy.
