Media Archives

A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.

Integrating PR and social media into your marketing campaign is essential. Here’s why.

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

The data shows us if those flashy display ads really drive more clicks than static banner ads.

Two unique perspectives from our own pros on advertising during the big game.

A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.

Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.

The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.