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Turning a Persona Into a Person
Give your customers a personality, not just a label, with the use of personas.
AI brain on computer screen
AIO Is Changing the Game: Is Your Marketing Ready?
Google’s AI Overviews are changing search, pushing marketers to adapt for a zero-click future.
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Ready, Set, Research
Whether you have one hour or need to level-up, here are three research ideas that can make or break your marketing.
Mining Through the Ages
Mining Through the Ages
A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.
Celebrating Five Decades of Remanufacturing
Celebrating Five Decades of Remanufacturing
Cheers to Cat® Reman’s golden anniversary—and the award-winning “50 Years of Friendship” campaign.
The Dynamic Duo: PR and Social Media as the New Heroes in Your Integrated Marketing Campaigns
The Dynamic Duo: PR and Social Media as the New Heroes in Your Integrated Marketing Campaigns
Integrating PR and social media into your marketing campaign is essential. Here’s why.