Kids are getting green

If you want to ensure the energy we need to live, work and play is there in the future, start talking to the people who will be using it in the future–children. Kids understand what it means to think about the environment and protect it, and how our actions today will really matter tomorrow.

Ameren’s robust energy efficiency site, ActOnEnergy.com, already existed so it made perfect sense to develop KidsActOnEnergy.com. Make it fun and engaging—and let teachers know about it—and you have a pretty good formula for getting out your message.

Launched in 2010, KidsActOnEnegy.com reached nearly 500 schools, more than 1,700 teachers and almost 85,000 students by spring 2011. Let’s not stop there. Go ahead and share the link with some kids you know.

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