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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
A Not-So-Serious Answer: CVA Crash Course Campaign
The CVA Crash Course campaign breaks through the clutter with a not-so-serious approach.
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Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
The CAT® 306 CR Lifts More and Wins More
Simantel and Caterpillar created a short, fun video series focusing on the value messages of the Cat® 306 CR mini excavator.
STAR Partner Program Brings New Blood to Ag Industry
LG Seeds and Simantel partnered to bring excitement and new interest to the agriculture industry.
Caterpillar Thanks Truck Drivers
A truck driver’s dedication is occasionally taken for granted. This campaign was created to simply say thank you for their sacrifices.
We Mean Business – More Than a Brand Position
From traditional to digital. Get the dirt on our 20+ year partnership with a nationally recognized leader in agriculture, LG Seeds.
Using Video Marketing Beyond Awareness
Making video a part of your content strategy has become a necessity.
Making Facebook Ads Count
Read our key takeaways from the first ever Facebook Marketing Partners for Agencies Expo.
Happy “Get to Know Your Customers” Day
Five tactics to deepen the connection with customers so you can be useful to them.
Livin’ the Dream and Winning Awards
Caterpillar’s Dream Dozer marketing campaign wins five Muse Creative Awards.
Making the Most of Your Video Budget
The challenge for B2B marketers, tips from a producer and aligning with strategy.
Caterpillar Wins Two Communicator Awards
A quirky concept backed by research catches attention (and sales).
Thinking Outside the Social Box
See how you can deliver a unique social ad experience to stand out from the crowd.
An Immersive Product Experience
See how Caterpillar delivered a hands-on experience when launching a new product.