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Branding
,
Creative
,
Thought Leadership
Brand Guidelines in Action: Knowing When They Work and When They Fall Short
Senior strategist Laura Baumgardner and executive creative director and vice president Chris Moehn share their hot takes on brand guidelines.
Combatting the Attention Crisis for Marketers
A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.
Mining Through the Ages
A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Never Had a Bad Day: The Legend of Bernie Karl
The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.
Animated Banner Ads: Are They Worth the Effort?
The data shows us if those flashy display ads really drive more clicks than static banner ads.
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