Creative Archives

A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.

A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.

Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.

Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.

The data shows us if those flashy display ads really drive more clicks than static banner ads.

Two unique perspectives from our own pros on advertising during the big game.