Creative Archives

Content Strategy, Creative, Social Media, Thought Leadership

A More Intentional Approach to Social Content

Think social-first from the start to create more intentional, engaging content that feels natural on the platform and connects with your audience.

Maybe the Brave Idea Isn’t Actually the Risky One

Marketing that feels safe can come with a different kind of risk: being ignored. Distinctive creative drives stronger business impact, especially in B2B, by standing out in a crowded market.

Creative Marketing: How Much Does It Matter?

Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.

Trend with Intention: How to Make Cultural Moments Work for Your Brand

Brands that make the biggest impact aren’t the ones chasing every viral moment, they’re the ones choosing them wisely.

Brand Guidelines in Action: Knowing When They Work and When They Fall Short

Associate managing director of accounts Laura Baumgardner and executive creative director and vice president Chris Moehn share their hot takes on brand guidelines.

Combatting the Attention Crisis for Marketers

A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.

Mining Through the Ages

A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.

Celebrating Five Decades of Remanufacturing

Cheers to Cat® Reman’s golden anniversary—and the award-winning “50 Years of Friendship” campaign.

For the Win: The Caterpillar Draft Day Campaign

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

Never Had a Bad Day: The Legend of Bernie Karl

The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.

Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign

Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.

Animated Banner Ads: Are They Worth the Effort?

The data shows us if those flashy display ads really drive more clicks than static banner ads.

Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy

Two unique perspectives from our own pros on advertising during the big game.

Emerging Marketing Trends: 2023?!

A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.

Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards

Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.

Simantel’s UX Program Takes the Gold

The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.

Award-Winning COVID Response Video

Caterpillar E&T’s COVID response video recognized by The Telly Awards, winning bronze for Corporate Image in Branded Marketing.

STAR Partner Program Brings New Blood to Ag Industry

LG Seeds and Simantel partnered to bring excitement and new interest to the agriculture industry.

Caterpillar Thanks Truck Drivers

A truck driver’s dedication is occasionally taken for granted. This campaign was created to simply say thank you for their sacrifices.

We Mean Business – More Than a Brand Position

From traditional to digital. Get the dirt on our 20+ year partnership with a nationally recognized leader in agriculture, LG Seeds.

Using Video Marketing Beyond Awareness

Making video a part of your content strategy has become a necessity.

Making Facebook Ads Count

Read our key takeaways from the first ever Facebook Marketing Partners for Agencies Expo.

Happy “Get to Know Your Customers” Day

Five tactics to deepen the connection with customers so you can be useful to them.

Livin’ the Dream and Winning Awards

Caterpillar’s Dream Dozer marketing campaign wins five Muse Creative Awards.

Making the Most of Your Video Budget

The challenge for B2B marketers, tips from a producer and aligning with strategy.

Caterpillar Wins Two Communicator Awards

A quirky concept backed by research catches attention (and sales).

Thinking Outside the Social Box

See how you can deliver a unique social ad experience to stand out from the crowd.

An Immersive Product Experience

See how Caterpillar delivered a hands-on experience when launching a new product.

Emerging Marketing Trends: Four 2019 Predictions

Here’s our take on where the most successful marketing leaders will push their organizations.

4 Marketing Automation Myths Debunked

Know the truth about how marketing automation can activate your strategy.

Merging Companies and Building Hype

See how coming together can strengthen your brand.

Simple Lessons for Complex Projects

Set up your next project for success with start-up tips designed to create a solid foundation.

A Humorous Spin and An Unexpected Topic

A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.

Turning Complexity into Success

See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.

Brand Loyalists Are All Around You

Employees can be impactful brand advocates. See why they’re key in any campaign.

The Social Hook Up for Lead Generation

Build relationships with your social audiences and grow your list of qualified leads.

Simantel Videos Win Big

We are proud to announce we won multiple Telly Awards for exceptional video work.

Turning Content Into Sales

Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.

A Vision for Autism

Simantel wins a Gold Telly Award for a video introducing The Autism Collective.

The “Goldilocks” Solution to Technical Storytelling

Two insightful perspectives about finding the right balance between logic and emotion.

Safety Simplified

See how Honeywell took a complex topic like safety and used video to simplify their message about a new product.

The Basics: Let’s Talk Social Media

Make the most of your efforts on Twitter, Instagram and Facebook with a social media best practices guide.

Bringing Fundraising to Life

Inspiring a community and bringing awareness to benefit ALS patients and caregivers.

Brand: Building a Community of Lovers

As marketers, our only job is to connect with people. Here are four human truths for better marketing, as detailed in Free Range Brands.

Aligning Video with Your Brand

Leadership finally approved that video you’ve been wanting. Now What? How do you choose between humor, heartfelt or education.

Disruptive Marketing: The Hook vs. The Strategy

Breaking through the advertising clutter may take some radical thinking, but it doesn’t mean getting away from the overarching strategy.

When Innovative Brands Collide

A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.

Giving the Gift of Life

OSF HealthCare Foundation explores the many “what ifs” of healthcare possibilities with donors and volunteers.

Calculating Calculators

We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.

No Story Too Big

There’s no story too big to tell – including building the World’s largest airport.

Two Minutes of Jam-Packed Video Content

Watch our latest video reel and see what our clients are doing to add video to their content marketing.