- Van has over 13 years of experience in B2C and B2B marketing, with a special focus in branding and campaign work with a love for video and messaging
- Guides the agency’s creative direction and fosters a culture of innovation, ensuring work is bold, resonant and even fun — while always rooted in strategy
- Joined Simantel in 2014 in client services and built a knack for creative strategy before jumping over to copywriting, experience strategy and ultimately grew into his current role as executive creative director
- Was a core team member on several award-winning campaigns, including a Telly Awards for the Cat® 306 CR’s Lift More Campaign, Cat CVA Crash Course Campaign and 5 MUSE Creative Awards for the Cat Dream Dozer Campaign
- As a lifelong baseball fan, Van also hosts a national award-winning baseball podcast “Wins Above Fantasy” with over 200 episodes since its launch in 2020