Yesterday at ConExpo-Con/Agg, Caterpillar hosted an exclusive Mike Rowe book signing at their South Hall exhibit. Simantel recently designed Rowe’s book, Profoundly Disconnected: A True Confession from Mike Rowe.

Rowe, a media personality and host of Discovery Channel’s Dirty Jobs, wrote the book as part of his campaign to bring awareness and encouragement around careers in the skilled trades. His foundation mikeroweWORKS awards scholarships to young men and women pursuing a career in the skilled trades. The foundation has created more than $1.6 million in education scholarships.

Caterpillar sponsored the first print of the book, allowing all of the proceeds of this run to go directly to mikeroweWORKS.

We worked closely with Rowe to develop the concept and layout of the book. The cover shows Rowe in a suit on a job site, communicating the central message of the book — an expensive four-year degree is not the only path to success.

The book signing was well attended and copies of the book are selling fast. To buy your copy today, visit