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Who We Are
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Caterpillar
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Thought Leadership
Why I Went to CES — and What I Learned Watching Caterpillar Show Up
CES offered plenty of awe, but the real lessons came from seeing how an industrial brand translated innovation into meaning.
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.
Mining Through the Ages
A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.
Celebrating Five Decades of Remanufacturing
Cheers to Cat® Reman’s golden anniversary—and the award-winning “50 Years of Friendship” campaign.
Content Production Showcases the Cat® Reman Process
A project re-envisioned: Content Production meets deadlines and raises the bar for Cat Reman.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Never Had a Bad Day: The Legend of Bernie Karl
The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Award-Winning COVID Response Video
Caterpillar E&T’s COVID response video recognized by The Telly Awards, winning bronze for Corporate Image in Branded Marketing.
Caterpillar Thanks Truck Drivers
A truck driver’s dedication is occasionally taken for granted. This campaign was created to simply say thank you for their sacrifices.
Tips for Greater Personalization
In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.
Livin’ the Dream and Winning Awards
Caterpillar’s Dream Dozer marketing campaign wins five Muse Creative Awards.
Caterpillar Wins Two Communicator Awards
A quirky concept backed by research catches attention (and sales).
How to Navigate Trade Show Marketing
Our key take aways after attending the world’s largest construction show.
An Immersive Product Experience
See how Caterpillar delivered a hands-on experience when launching a new product.
Simple Lessons for Complex Projects
Set up your next project for success with start-up tips designed to create a solid foundation.
A Humorous Spin and An Unexpected Topic
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
Turning Complexity into Success
See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.
The Social Hook Up for Lead Generation
Build relationships with your social audiences and grow your list of qualified leads.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Turning Content Into Sales
Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.
Bringing Fundraising to Life
Inspiring a community and bringing awareness to benefit ALS patients and caregivers.
When Innovative Brands Collide
A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.
Lead Quantity and Quality, You Can Have Both
See how Cat Marine implemented a strategic program to drive not just quantity of leads, but quality too.
No Story Too Big
There’s no story too big to tell – including building the World’s largest airport.
