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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Caterpillar Thanks Truck Drivers
A truck driver’s dedication is occasionally taken for granted. This campaign was created to simply say thank you for their sacrifices.
Tips for Greater Personalization
In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.
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Livin’ the Dream and Winning Awards
Caterpillar’s Dream Dozer marketing campaign wins five Muse Creative Awards.
Caterpillar Wins Two Communicator Awards
A quirky concept backed by research catches attention (and sales).
How to Navigate Trade Show Marketing
Our key take aways after attending the world’s largest construction show.
An Immersive Product Experience
See how Caterpillar delivered a hands-on experience when launching a new product.
Simple Lessons for Complex Projects
Set up your next project for success with start-up tips designed to create a solid foundation.
A Humorous Spin and An Unexpected Topic
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
Turning Complexity into Success
See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.
The Social Hook Up for Lead Generation
Build relationships with your social audiences and grow your list of qualified leads.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Turning Content Into Sales
Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.
Bringing Fundraising to Life
Inspiring a community and bringing awareness to benefit ALS patients and caregivers.
When Innovative Brands Collide
A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.
Lead Quantity and Quality, You Can Have Both
See how Cat Marine implemented a strategic program to drive not just quantity of leads, but quality too.
Celebrating a Milestone
Many brands miss the opportunity to leverage a milestone in their content strategy. Here’s how one company did it – and very successfully!