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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Content Production Showcases the Cat® Reman Process
A project re-envisioned: Content Production meets deadlines and raises the bar for Cat Reman.
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.
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For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Never Had a Bad Day: The Legend of Bernie Karl
The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.
A Not-So-Serious Answer: CVA Crash Course Campaign
The CVA Crash Course campaign breaks through the clutter with a not-so-serious approach.
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Award-Winning COVID Response Video
Caterpillar E&T’s COVID response video recognized by The Telly Awards, winning bronze for Corporate Image in Branded Marketing.
The CAT® 306 CR Lifts More and Wins More
Simantel and Caterpillar created a short, fun video series focusing on the value messages of the Cat® 306 CR mini excavator.
Caterpillar Thanks Truck Drivers
A truck driver’s dedication is occasionally taken for granted. This campaign was created to simply say thank you for their sacrifices.
Tips for Greater Personalization
In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.
Livin’ the Dream and Winning Awards
Caterpillar’s Dream Dozer marketing campaign wins five Muse Creative Awards.
Caterpillar Wins Two Communicator Awards
A quirky concept backed by research catches attention (and sales).
How to Navigate Trade Show Marketing
Our key take aways after attending the world's largest construction show.
An Immersive Product Experience
See how Caterpillar delivered a hands-on experience when launching a new product.