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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
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Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Tips for Greater Personalization
In a time of too many emails with blanketed statements, here are a few tips to level up your personalization game.
Livin’ the Dream and Winning Awards
Caterpillar’s Dream Dozer marketing campaign wins five Muse Creative Awards.
How to Navigate Trade Show Marketing
Our key take aways after attending the world's largest construction show.
An Immersive Product Experience
See how Caterpillar delivered a hands-on experience when launching a new product.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Safety Simplified
See how Honeywell took a complex topic like safety and used video to simplify their message about a new product.
No Story Too Big
There’s no story too big to tell – including building the World’s largest airport.
The Impact of Innovation
We recently returned from Trimble Dimensions where innovation was in the spotlight.
How Mike Rowe Gained 4 Million Followers
Here's how Mike Rowe gained so many Facebook followers -- and you can too.
Baumapalooza
We traveled to Munich to exchange ideas and check out industry tech.
Cat Display Unveiled
From lighting design to video content, this new Caterpillar experience is set for success.
ConExpo Is Almost Here
Cat creates a memorable experience at construction’s largest trade show.
Cat Wants YOU
Caterpillar's recruitment campaign aims to find qualified technicians for its dealers.