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Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards

Winning an award for creative execution is something to be proud of. But winning eight awards? Now that’s worth shouting from the rooftops.

In partnership with Caterpillar, Simantel created the impressive Win More Work with Cat® Wheeled Excavators video, showing off the features and ease-of-use of this Cat product in an engaging, impactful and easy-to-understand way.


The Challenge

Caterpillar came to us with a simple request: to increase awareness around wheeled excavators’ versatility, productivity and mobility.  Specifically, they wanted to show customers the value this machine could bring to the urban construction environment and emphasize how easy it is to change tools, to complete different tasks at different sites.


The Approach

The Simantel team chose to produce a video so that customers could see the features for themselves.  We launched the video on the Cat Excavator Choices website experience and ran media to increase views.


The Awards

After reviewing over 12,000 entries, the judges of the 43rd Annual Telly Awards presented Simantel and Caterpillar with the following awards for our work on the video:

  • (1) Gold Award:
    • Promotional Video – Craft: Use of Graphics
  • (4) Silver Awards:
    • Promotional Video – Craft: Editing
    • Promotional Video – Craft: Motion Graphics/Design
    • Branded Content – Craft: Motion Graphics/Design
    • Online Commercials – Craft: Use of Graphics
  • (3) Bronze Awards:
    • Online Commercials – Craft: Motion Graphics/Design
    • Branded Content – Craft: Editing
    • Branded Content – Craft: Use of Graphics

And we’re in really good company, too. Other winners in these categories this year included The Walt Disney Company, Microsoft, Royal Caribbean, WebMd and so many other impressive names doing amazing things in the world of video production.

“We love helping customers take product features and communicate them in new and compelling ways,” said Renee Andrew, Associate Director of Account Planning here at Simantel. “It was certainly a team effort to bring this script life, and we couldn’t be prouder of how it turned out.”

We get to watch our team pour their heart into what they do day in and day out, and now the world gets to see it too. Congratulations to the hardworking humans that made it all happen!

About the Telly Awards:

Founded to honor excellence in local, regional and cable television commercials, the awards now have multiple categories and subcategories to reflect the changes that have occurred in the nature of video and video viewing after 40+ years. Past and present award winners include advertising agencies, television stations, production companies and publishers. Judges are comprised of over 200 prior Telly winners who are experts in their chosen industry.

Learn about the Telly Awards at

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