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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
So You Think You Need a Workshop
Five tips for leading productive workshops and creating powerful collaboration.
Merging Companies and Building Hype
See how coming together can strengthen your brand.
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Simple Lessons for Complex Projects
Set up your next project for success with start-up tips designed to create a solid foundation.
Two Truths and a Lie: AI in Marketing
Let’s look at artificial intelligence and how it can propel your media strategy.
A Humorous Spin and An Unexpected Topic
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
Brand Loyalists Are All Around You
Employees can be impactful brand advocates. See why they're key in any campaign.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Turning Content Into Sales
Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.
The “Goldilocks” Solution to Technical Storytelling
Two insightful perspectives about finding the right balance between logic and emotion.
Safety Simplified
See how Honeywell took a complex topic like safety and used video to simplify their message about a new product.
The Basics: Let’s Talk Social Media
Make the most of your efforts on Twitter, Instagram and Facebook with a social media best practices guide.
Reaching a Segment of One
Know a prospect so well you can deliver content like they're the only one in the campaign.
Aligning Video with Your Brand
Leadership finally approved that video you've been wanting. Now What? How do you choose between humor, heartfelt or education.
What is Marketing Automation, Again?
Let's talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.
Growing a Brand
LG Seeds and Simantel prove that hard work and collaboration prevails during their almost 20-year relationship.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn't mean getting away from the overarching strategy.