The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Turning Content Into Sales
Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.
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The “Goldilocks” Solution to Technical Storytelling
Two insightful perspectives about finding the right balance between logic and emotion.
See how Honeywell took a complex topic like safety and used video to simplify their message about a new product.
The Basics: Let’s Talk Social Media
Make the most of your efforts on Twitter, Instagram and Facebook with a social media best practices guide.
Reaching a Segment of One
Know a prospect so well you can deliver content like they’re the only one in the campaign.
Aligning Video with Your Brand
Leadership finally approved that video you’ve been wanting. Now What? How do you choose between humor, heartfelt or education.
What is Marketing Automation, Again?
Let’s talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.
Growing a Brand
LG Seeds and Simantel prove that hard work and collaboration prevails during their almost 20-year relationship.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn’t mean getting away from the overarching strategy.
Celebrating a Milestone
Many brands miss the opportunity to leverage a milestone in their content strategy. Here’s how one company did it – and very successfully!
The Mailbag: A Client Q&A
Tim tackles questions our clients ask during annual planning. This includes evolving client-agency relationships, investing in content strategy and what to think about up front.
Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.
Driving Quality Leads on Social
If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.
3 Steps to Conversion Bliss
Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.
Talk More, Type Less
Let’s face it—we live in the future. Here’s what marketers need to know about voice search when planning their keyword strategy.