The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Context: It’s Everything!
We’ve been told: “You ask a lot of questions.” So maybe we do, but it's not because we're nosy. Here’s why we're so curious and how it helps us help our clients.
Inside Content Strategy: What It Is and Why You Need It
What is a content strategy? And how do I make one that works? If you’re asking these questions, you’re not alone.
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Five Takeaways From the Salesforce State of Marketing Report
The low-down on learnings from the Salesforce State of Marketing Report, 8th edition.
Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy
Two unique perspectives from our own pros on advertising during the big game.
Emerging Marketing Trends: 2023?!
A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.
Ready to Flow: Tips for Efficient Email Collaboration
Email campaign planning feel like herding cats? Get organized so you can confidently (and efficiently) hit that “Send” button.
Easy-to-Use Content Tools: Content Tracker
Need an easy way to keep track of email copy, images and links? Try this tool to get organized.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Refresh Your Email Copy Without Changing Strategies
Feeling trapped by words? Check out these steal-it-when-you-need-it ideas to refresh your email copy.
Tidy Up Your Martech Stack
Learn how to tidy up your martech stack and ensure that you’re maximizing your technology investment.
Harness the Power of Email Copy to Leave Your Readers Spellbound
Harness the power of email by learning the purpose of each field and how to utilize copy to engage minds.
Earn Your Open: 5 Email Copywriting Tips for 2022
To make your email worth reading, write it well. Follow these 5 best practices for better results.
It’s 2022 – Now What Do We Do?
For those of you looking to know what’s next—buckle up as we untangle three emerging trends in content marketing.
Easy-to-Use Content Tools: Content Framework
Need a structured plan of attack for your content strategy? Try this tool.
Easy-to-Use Content Tools: Empathy Map
Need to really get to know your audience? What do they think, feel, hear and need? Try this tool.
Easy-to-Use Content Tools: Message Matrix
Need to detail out different messages for different audiences? Try this tool.