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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Ready to Flow: Tips for Efficient Email Collaboration
Email campaign planning feel like herding cats? Get organized so you can confidently (and efficiently) hit that “Send” button.
Easy-to-Use Content Tools: Content Tracker
Need an easy way to keep track of email copy, images and links? Try this tool to get organized.
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Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Refresh Your Email Copy Without Changing Strategies
Feeling trapped by words? Check out these steal-it-when-you-need-it ideas to refresh your email copy.
Tidy Up Your Martech Stack
Learn how to tidy up your martech stack and ensure that you’re maximizing your technology investment.
Harness the Power of Email Copy to Leave Your Readers Spellbound
Harness the power of email by learning the purpose of each field and how to utilize copy to engage minds.
Earn Your Open: 5 Email Copywriting Tips for 2022
To make your email worth reading, write it well. Follow these 5 best practices for better results.
It’s 2022 – Now What Do We Do?
For those of you looking to know what’s next—buckle up as we untangle three emerging trends in content marketing.
Easy-to-Use Content Tools: Content Framework
Need a structured plan of attack for your content strategy? Try this tool.
Easy-to-Use Content Tools: Empathy Map
Need to really get to know your audience? What do they think, feel, hear and need? Try this tool.
Easy-to-Use Content Tools: Message Matrix
Need to detail out different messages for different audiences? Try this tool.
Easy-to-Use Content Tools: Content Audit Template
Need to figure out what content is live and how it’s performing? Try this tool.
Is Your Content Effective?
Findable, readable and actionable content can make the difference in your strategy. Find out how to inventory and audit your content to align with your goals.
Caterpillar Thanks Truck Drivers
A truck driver’s dedication is occasionally taken for granted. This campaign was created to simply say thank you for their sacrifices.
Two Types of Personas: How to Choose?
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
Tackling the Top Three Marketing Challenges of a Matrix Organization
Read how you can overcome resource, knowledge sharing and alignment challenges so you can make better marketing decisions.