For the Win: The Caterpillar Draft Day Campaign
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Animated Banner Ads: Are They Worth the Effort?
Animated Banner Ads: Are They Worth the Effort?
The data shows us if those flashy display ads really drive more clicks than static banner ads.
Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy
Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy
Two unique perspectives from our own pros on advertising during the big game.
Emerging Marketing Trends: 2023?!
Emerging Marketing Trends: 2023?!
A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.
Caterpillar wheeled excavators
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.