Trends Archives

Forecasting continues to bubble to the top of executive and marketing leader wish-lists.

Customers expect personalized content, and it really pays off for brands that do it well.

Video is a marketing trend that’s here to stay so it’s important to do it right. Here are 5 tips for embracing it to the fullest.

We predict that discussion and planning around first-party data collection will take center stage in 2024.

Whether you’re a fan of AI or not, we expect to see a continued increase in its use in B2B marketing in 2024.

Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.

A look back at how our previous B2B marketing trend predictions panned out and what we expect to see this year.

For those of you looking to know what’s next—buckle up as we untangle three emerging trends in content marketing.