Video Archives

A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.

A humorous look at what Cat® Customer Value Agreements (CVAs) for mining could’ve done for humankind throughout history generated buzz…and awards.

Video is a marketing trend that’s here to stay so it’s important to do it right. Here are 5 tips for embracing it to the fullest.

Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.

Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.

The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.

Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.

Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.