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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Never Had a Bad Day: The Legend of Bernie Karl
The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.
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A Not-So-Serious Answer: CVA Crash Course Campaign
The CVA Crash Course campaign breaks through the clutter with a not-so-serious approach.
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Simantel’s UX Program Takes the Gold
The Communicator Awards recognize Simantel and Caterpillar for excellent online customer experience.
Award-Winning COVID Response Video
Caterpillar E&T’s COVID response video recognized by The Telly Awards, winning bronze for Corporate Image in Branded Marketing.
The CAT® 306 CR Lifts More and Wins More
Simantel and Caterpillar created a short, fun video series focusing on the value messages of the Cat® 306 CR mini excavator.
Using Video Marketing Beyond Awareness
Making video a part of your content strategy has become a necessity.
Making the Most of Your Video Budget
The challenge for B2B marketers, tips from a producer and aligning with strategy.
Caterpillar Wins Two Communicator Awards
A quirky concept backed by research catches attention (and sales).
Merging Companies and Building Hype
See how coming together can strengthen your brand.
The Mailbag: A Client Q&A
In this issue, Tim covers questions about investing in video, life inside an agency and account and project management.
A Humorous Spin and An Unexpected Topic
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Turning Content Into Sales
Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.