The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Using Video Marketing Beyond Awareness
Making video a part of your content strategy has become a necessity.
Making the Most of Your Video Budget
The challenge for B2B marketers, tips from a producer and aligning with strategy.
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Caterpillar Wins Two Communicator Awards
A quirky concept backed by research catches attention (and sales).
Merging Companies and Building Hype
See how coming together can strengthen your brand.
The Mailbag: A Client Q&A
In this issue, Tim covers questions about investing in video, life inside an agency and account and project management.
A Humorous Spin and An Unexpected Topic
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Turning Content Into Sales
Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.
A Vision for Autism
Simantel wins a Gold Telly Award for a video introducing The Autism Collective.
See how Honeywell took a complex topic like safety and used video to simplify their message about a new product.
Bringing Fundraising to Life
Inspiring a community and bringing awareness to benefit ALS patients and caregivers.
Aligning Video with Your Brand
Leadership finally approved that video you’ve been wanting. Now What? How do you choose between humor, heartfelt or education.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn’t mean getting away from the overarching strategy.
Giving the Gift of Life
OSF HealthCare Foundation explores the many “what ifs” of healthcare possibilities with donors and volunteers.
Celebrating a Milestone
Many brands miss the opportunity to leverage a milestone in their content strategy. Here’s how one company did it – and very successfully!
Snapchat Joins the Augmented Reality Game
We got our hands on a new pair of Snapchat Spectacles and they did not disappoint. Here’s what we thought.