The majority of B2B marketers (88 percent) have adopted content marketing, which drives nearly six times the conversion rate of companies who have not embraced the tactic. So how does a company break through the content noise? Take it from our Senior Writer, who has more than 24 years of experience in professional writing and storytelling.

“Really it should be unexpected to a certain degree, it’s very easy to fall back into cliches. Go back over [your content] and any phrase that sounds too familiar, cut it — start from scratch.” -Kevin Kizer, Sr. Writer/Producer



Watch another Quick Take where Kevin discusses how to use content to build trust with your customers. Stay on top of all the latest marketing news. Subscribe to Simantics today to receive monthly newsletters and more Quick Take videos.