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The Scariness of Data
In honor of Halloween, we are talking about one of the scariest things companies encounter today – wrangling data. Marketing Automation Director, Abby Bell, discusses why data can be so scary and how companies can confront it.
“You may have a terabyte of data, but you don’t have to use it all to be effective.” -Abby Bell, Marketing Automation Director
2024 B2B Marketing Trend Predictions: Personalized Content
Customers expect personalized content, and it really pays off for brands that do it well.
2024 B2B Marketing Trend Predictions: First-Party Data
We predict that discussion and planning around first-party data collection will take center stage in 2024.
The Dynamic Duo: PR and Social Media as the New Heroes in Your Integrated Marketing Campaigns
Integrating PR and social media into your marketing campaign is essential. Here’s why.