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The Scariness of Data

In honor of Halloween, we're discussing why data can be so scary and how to confront it.

Written by simantel

Published on October 26, 2016

In honor of Halloween, we are talking about one of the scariest things companies encounter today – wrangling data. Marketing Automation Director, Abby Bell, discusses why data can be so scary and how companies can confront it.

“You may have a terabyte of data, but you don’t have to use it all to be effective.” -Abby Bell, Marketing Automation Director

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