Ameren is committed to providing safe, reliable electricity and natural gas today … and for generations to come. So when the energy company sought to define how it delivers value to customers and other stakeholders, it needed a long-term promise.

After gaining insight from customers and employees alike, Simantel helped Ameren create its promise: Focused Energy. For Life. It speaks to the actions employees take every day (Focused Energy) and the lasting impact of these actions (For Life). It addresses not only how Ameren acts, but also why. The promise has great flexibility in messaging about Ameren’s priorities—providing excellent service to customers, delivering long-term value to investors and supporting the economic health of communities—as well as a range of topics: energy efficiency, sustainability, reliability, economic development, future power generation and more.