by
Rachel Myers
Interactive Content is the New King
Interactive content is the new leader. We’ve all heard for years that “content is king” and while we agree content is superior, we also feel it’s time for the “king”...
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Thoughts on Thought Leadership
...I hate the phrase “content is king” as much as the next marketer. But let’s face it, content is still – and will always be – king. Sharing content that...
by
simantel
Content Marketing 101
...While a popular phrase, “Content is king” ignores who made, shared and discussed the content. People, emotion and ideas matter more in content marketing than the product (content) itself. Thanks...
by
Gena Killion
Is Your Content Effective?
...Content? Content should service a purpose. Every piece of content you produce should have a measurable outcome. The best content should meet all of the following criteria. Findable People use...
Content Production: Your Solution for Content at Scale
...of content, they do it quickly, they do it efficiently and they usually do it in less time than standard campaign work. What does “series of content” mean? Content is...
Inside Content Strategy: What It Is and Why You Need It
...principles to guide your work. Remember: Content Should be Purposeful Here’s a controversial idea — don’t create content simply for the sake of creating content. Create it to achieve a...
by
Gena Killion
Confronting Marketing Trends for 2020 and Beyond
...conversions:Interactive content creates two to three times more conversions than passive content (Kapost) More traffic: Interactive content generates four to five times more page views than static content (LinkedIn) More...
by
simantel
Content Production Showcases the Cat® Reman Process
If you haven’t yet worked with the Simantel Content Production team, you’re missing out. The team was developed in response to client content needs; they want high-quality content, and they...