The Road to Better Content
The majority of B2B marketers (88 percent) have adopted content marketing, which drives nearly six times the conversion rate of companies who have not embraced the tactic. So how does...
Easy-to-Use Content Tools: Empathy Map
...If you’re interested in this Empathy Map tool, you might also be interested in downloading the Customer Journey Map, Message Matrix, Content Framework, Content Audit Template and Content Tracker Template....
The Do’s and Don’ts of Email Resends
...reuse the content in other channels. For content that you want to make sure reaches your audience, consider reusing email content in other places, like a social post or an...
Tackling the Top Three Marketing Challenges of a Matrix Organization
...Statistical findings confirm over and over again that content is critical to successful marketing efforts. While matrix organizations are usually rich in content, they often struggle with sharing and making...
Two Minutes of Jam-Packed Video Content
...making buying decisions. Finding platforms to stream or host video content is the easy part, it’s telling the right story that is the challenge. Here’s a look at our newest...
What Is It and Who Uses It?
...run a marketing automation campaign without content. So yes, it’s true you do need to dedicate time and money to creating content – blogs, infographics, videos, etc. But it’s not...
Building Trust with Content
To get through all the content noise, brands need to build trust. It’s essential to converting readers to customers. Senior Writer/Producer, Kevin Kizer, has 24 years of experience in professional...
Turning Content Into Sales
...targeted approach to deliver content that aligned with a customer’s past purchase relationship. We were able to put in place a data process to tie purchasers from our database with...