by
Gena Killion
Emerging Marketing Trends: 2023?!
...to recruitment campaigns. Higher content production demands. We’ve been shouting: CONTENT IS KING from the rooftops for a while now, we know. Some of our earlier content articles on our...
News
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by
Gena Killion
Combatting the Attention Crisis for Marketers
...thinking about your content and how it displays in-platform. Whether that’s your owned, paid or earned content. Owned Content: online properties owned and controlled by a brand i.e., your website,...
by
simantel
Easy-to-Use Content Tools: Content Audit Template
If you’re looking to improve the performance of your existing content and figure out what’s working for you, this Content Audit Template is a good place to start. But be...
by
simantel
Easy-to-Use Content Tools: Content Framework
If you’re working on a content strategy specific to your company’s response to COVID-19, this tool is a great place to start. Download this Content Framework tool to explore the...
by
Gena Killion
Using Video Marketing Beyond Awareness
...month. Which is why, when you’re thinking through your content strategy, video should be a part of the conversation. It’s true, video did kill the radio star, and it continues...
by
Gena Killion
The Basics: Let’s Talk Social Media
...So, what are the best content types? Awesome and inspiring content. At the top of the most viral post list were stories, interviews and other emotionally resonating information. Video is...
by
simantel
Framing Your Long-Term CX Solution
...2. CONTENT ENGINE In discussing the data model, marketers may be challenged to answer: “But do we have the content?” The reply will likely be no — or, at least,...
by
simantel
Easy-to-Use Content Tools: Content Tracker
...campaigns. If you’re interested in this Content Tracking tool, you might also be interested in downloading the Customer Journey Map, Message Matrix, Content Framework, Empathy Map and Content Audit Template....