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A new identity for ELGI
In May 2011, our footprint extended over 8,700 miles when new client ELGI Equipment joined our roster. Based in Coimbatore, India, ELGI is a global producer of air compressors. Over the past year, our teams have been working together to develop a global branding strategy, new identity and launch a major new product.
Today, ELGI debuted its new logo (below), created by Simantel. The logo is a progression from the company’s roots in India to a progressive, global partner to its clients. This new identity is just the beginning of a global branding and marketing program our firm is developing.
Combatting the Attention Crisis for Marketers
A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.
Content Production Showcases the Cat® Reman Process
A project re-envisioned: Content Production meets deadlines and raises the bar for Cat Reman.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.