To get through all the content noise, brands need to build trust. It’s essential to converting readers to customers. Senior Writer/Producer, Kevin Kizer, has 24 years of experience in professional writing and storytelling. In this video, he gives his Quick Take on how you can create a writing style that builds trust with your consumers.

“Don’t write to groups, that’s a great way to create bad creative.” –Kevin Kizer, Senior Writer/Producer



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