by
Misty Dykema
Brand: Building a Community of Lovers
...Planners at J. Walter Thompson (JWT). They were telling a story about working on the Harley-Davidson brand. They laughed about spending their days drinking in bars with bikers and learning...
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by
simantel
The Social Hook Up for Lead Generation
...have data about top performing social posts. These insights can help guide the type of content you create. Nurturing Social Media Audiences As you continue to capture engagement in your...
by
simantel
Turning Complexity into Success
...were promoting the program on their website. In looking at traffic, onsite behavior and total leads generated, the diagnosis was clear: selling add-on services is best-done by dealers, and dealers...
Two Truths and a Lie: AI in Marketing
Artificial intelligence (AI) has moved beyond the phase where everyone is talking about it. It now spans nearly all industries as companies look to make their data and automation work...
by
Abby Bell
4 Marketing Automation Myths Debunked
...sizes can benefit from marketing automation. Software options exist for different marketing goals and budgets. When selecting a marketing automation software, it’s important to spend time analyzing what you’re looking...
Q&A for the Digital Marketer: Apple Mail Privacy Protection
...devices. A distinct difference in user behavior. The update is prompting many questions about what this means for marketers, especially when the full team is looking at monthly reporting together....
by
simantel
A Not-So-Serious Answer: CVA Crash Course Campaign
...to a serious customer base. But with some creative thinking and brave clients, we found award-winning success raising awareness in a not-so-serious way. The Big Question: What’s a CVA...
by
simantel
For the Win: The Caterpillar Draft Day Campaign
...drove potential customers to visit Cat.com and learn more about the new line of Mini Excavators. We combined these videos with solid website content and easy navigation features to make...