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first party data
Siminar about showing ROI
News

Show Me the ROI

…simple, measurable and realistic: Marketers have countless metrics they can pull to stress the necessity of a project. But more isn’t always better, especially when it comes to data. Use…

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Bookmark Refresh
Uncategorized

Bookmark Refresh

data and B-to-B marketing. Both inside and outside of the industry, this is one of the most popular sources for news and marketing-related developments.   TECHNOLOGY Wired – @WIRED This…

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Susie on being small independent and proud
Culture

Small, Independent & Proud

…and data-driven, but also understand brands, experiential marketing and storytelling. Our team members have the heart of an artist, curiosity of a marketer, discipline of a scientist and hunger of…

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Partnership
Uncategorized

Getting More Out of Partnerships

…a team member to oversee communication and potential conflicts of interest. In addition, here are some steps both sides can take to improve collaboration: Share data (and set up an…

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Hard Working Brands

4 Reasons to Run a Sweepstakes

…you’re giving away a high-value item, a contestant is willing to complete a longer form with more detailed questions. Use the data captured to build timely and relevant nurture campaigns….

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Eloqua-Time-Saving
News

Time-Saving App for Eloqua

…SQL Where Clause Generator that allows you to select between an Email Analysis or Form Submission Data Report, and select from a large list of relative timeframes. The SQL query…

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