Turning Content Into Sales
…targeted approach to deliver content that aligned with a customer’s past purchase relationship. We were able to put in place a data process to tie purchasers from our database with…
…targeted approach to deliver content that aligned with a customer’s past purchase relationship. We were able to put in place a data process to tie purchasers from our database with…

…long-standing strategy team has had for years. The sheer amount of data about our clients’ target audience can be overwhelming and paying for a Google ad to target them isn’t…

…business around a moving target, but doing so in a proactive fashion. Data is what drives this proactive approach and will help ensure relevance and continued revenue growth. Related: Webinar:…

…against the competition, but it is heavily dependent on data. So, the more data you have about your customers, the better the chance is that you can keep them at…

…etc.) Additional critical conversation topics include Data (Does the organization have a foundational data strategy?), Technology, Measurement (Are there metrics in place to determine success around the customer experience?),…

…main email list shows all the emails you’ve sent. You can customize the data displayed by clicking on the filter icon beside the headings. Click on the email to see…