Creator of Discovery Channel’s “Dirty Jobs,” Mike Rowe will add yet another job to his growing resume: pizza deliveryman.

As part the Product Support “Say Thanks” campaign—Caterpillar’s initiative to thanks Cat customers all year long—Rowe will deliver a pizza and eat lunch with the winning customer. This is the first of several contests that will be held this year.

Submissions must answer the question: “What makes your work important to you and your community?” and include an accompanying video, picture or written story about why the nominated Cat customer deserves to win. Entries will be posted online at The Workshop, a microsite dedicated to Cat Product Support and host of the “Say Thanks” campaign. There, the public will be urged to vote for their favorite. Who will win? We’ll keep you posted!