Calculating Calculators
...also collecting information on your buyer’s interests, preferences, needs, and buying process. Through this tactic, companies can collect useful data that their engineers and scientists can actually use. Data, like...
Strategy and Technology: The Chicken or the Egg
...and your data flow (where does your data go, when does it go and why does it go there). Think through your data and content strategy without considering technology. Be...
The Big Lil’ Book of CX
...by Data Data, at its core, is just an opportunity to connect one thing to another. And as marketers, if we understand the points of connection (or opportunities for connection,...
Five Takeaways From the Salesforce State of Marketing Report
...recent changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of...
2024 B2B Marketing Trends Predictions
...not — we expect to see a continued increase in adoption of these tools in B2B marketing in 2024. Trend #2: It’s the First-Party Data Party! First-party data isn’t a...
Combatting the Attention Crisis for Marketers
...adults report feeling like their attention spans and ability to focus are decreasing. There is data to support the fact that people’s focus on digital media is decreasing. One such...
The Impact of Innovation
...that is necessary in any industry. It’s difficult to do, but harnessing the power of data is required in today’s data heavy environment. The main objective for the construction industry...
2024 B2B Marketing Trend Predictions: Personalized Content
...Part 2: First-Party Data Part 3: Video But now it’s time to get personal. Fear not, there’s no uncomfortable ice breakers or mandatory fun in this article. We’re talking about...