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Two Truths and a Lie: AI in Marketing
…marketing. Why is big data important? Digital advertising and media continue to rely heavily on big data to improve performance, take optimizations up a notch, save time and money, and…
…marketing. Why is big data important? Digital advertising and media continue to rely heavily on big data to improve performance, take optimizations up a notch, save time and money, and…
…been a cornerstone of how they do business. Do a Little More with Your Data Data is the entry point to customer-centricity, but you need humans to help analyze and…
…hard at work building data lakes and other flexible storage systems along with predictive sales models, marketers have been clawing at how to activate upon that rich data within the…
…database – more is not always better and you should focus on quality over quantity. Maybe you’re just starting with email marketing and looking to grow your database, or you…
…link driving to the page or pages you have events set up on to capture SFID. Finding The Data In Google Analytics Once the dimension is set up, your data…
…data being siloed in the organization. Salesforce estimates that organizations average 978 different data sources, which leads to extreme amounts of waste and redundancy. How do we consolidate data and…
