AI: What It Means for Brands and Their Partners
...created to facilitate Machine Learning across data sets. Modifications to the algorithms come from human input. The machine learning relies on these human inputs or the availability of data or...
Dreamforce 2018: That’s a Wrap!
...third party data, tracking data, shopping data, social data, event data, DMP data – everyone in every area of Salesforce is talking about data. There is some powerful functionality within...
Identity-Based Marketing. Are You Ready for It?
...do with that data that can make or break your campaigns. Differentiator: it’s not technology. It’s how you can creatively use that data and technology. #DF18 pic.twitter.com/iz2tYTY8jk — Abby...
AMIN-ators
... Big Data Data is everywhere. It’s no longer an added perk for marketers, it has now become the expectation. While big data is nothing new, we have never...
3 Steps to Conversion Bliss
...and the vast amounts of data available, that gap is starting to close. To continue educating others, industry leading media and data company Randall-Reilly invited Simantel to co-host a webinar...
Two Truths and a Lie: AI in Marketing
...marketing. Why is big data important? Digital advertising and media continue to rely heavily on big data to improve performance, take optimizations up a notch, save time and money, and...
Unlocking CX Success: Engaging Employees
...been a cornerstone of how they do business. Do a Little More with Your Data Data is the entry point to customer-centricity, but you need humans to help analyze and...
Emerging Marketing Trends: 2021 Predictions
...hard at work building data lakes and other flexible storage systems along with predictive sales models, marketers have been clawing at how to activate upon that rich data within the...