3 Ways Not to Build Your Database
...database – more is not always better and you should focus on quality over quantity. Maybe you’re just starting with email marketing and looking to grow your database, or you...
Reaching a Segment of One
...Collect Website Data Your website data is a good place to start. It’s first party data that you are likely collecting. Start with connecting your marketing automation platform and your...
Get to Know Your “Anonymous” Users
...link driving to the page or pages you have events set up on to capture SFID. Finding The Data In Google Analytics Once the dimension is set up, your data...
Dreamforce 2022 Delivered
...data being siloed in the organization. Salesforce estimates that organizations average 978 different data sources, which leads to extreme amounts of waste and redundancy. How do we consolidate data and...
Now, Let’s Build the Experience
...experience takes all the basic elements you’ve established (insights, brand, messaging, content, data and technology) and builds on the established alignment. If you can confidently say you’re ready to explore...
What is Marketing Automation, Again?
...higher. What is a marketer to do? Simplify. Take small pieces of the most relevant data and create or repurpose data to create personalized messages. It is better to have...
Interactive Emails 101: Let’s Start with Forms
...send it without the need for a database or Customer Relationship Management (CRM) system to collect and store the data. The form is created through the interface. But to get...
Top 5 Takeaways from #MME17
...how to help them. The problem is there are too many companies that can’t wrangle their data. It’s hard and it’s scary. Less than one percent of the world’s data...