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So You Think You Need a Workshop
Five tips for leading productive workshops and creating powerful collaboration.
Graphic illustrating five steps along a path.
5 Steps to Better Research
These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.
Conference
The AMIN Data Distillery: Our 3 Biggest “A-ha” Moments
Spoiler alert: storytelling with data, the evolving data landscape and AI are game-changers for all marketing strategies moving forward.
Hot Takes from the Salesforce Ninth Edition State of Marketing Report
Hot Takes from the Salesforce Ninth Edition State of Marketing Report
Our take on this year’s State of Marketing Report and what the research means for the future of marketing.
2024 B2B Marketing Trend Predictions: Part 5
2024 B2B Marketing Trend Predictions: Marketing Forecasting
Forecasting continues to bubble to the top of executive and marketing leader wish-lists.
2024 B2B Marketing Trend Predictions: Part 2
2024 B2B Marketing Trend Predictions: First-Party Data
We predict that discussion and planning around first-party data collection will take center stage in 2024.