The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
Turning Complexity into Success
See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.
Brand Loyalists Are All Around You
Employees can be impactful brand advocates. See why they’re key in any campaign.
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The Social Hook Up for Lead Generation
Build relationships with your social audiences and grow your list of qualified leads.
Simantel Videos Win Big
We are proud to announce we won multiple Telly Awards for exceptional video work.
Turning Content Into Sales
Attributing sales to a marketing newsletter – it can be done! See how one of our clients did it.
A Vision for Autism
Simantel wins a Gold Telly Award for a video introducing The Autism Collective.
The “Goldilocks” Solution to Technical Storytelling
Two insightful perspectives about finding the right balance between logic and emotion.
The Basics: Let’s Talk Social Media
Make the most of your efforts on Twitter, Instagram and Facebook with a social media best practices guide.
Bringing Fundraising to Life
Inspiring a community and bringing awareness to benefit ALS patients and caregivers.
Brand: Building a Community of Lovers
As marketers, our only job is to connect with people. Here are four human truths for better marketing, as detailed in Free Range Brands.
Aligning Video with Your Brand
Leadership finally approved that video you’ve been wanting. Now What? How do you choose between humor, heartfelt or education.
Growing a Brand
LG Seeds and Simantel prove that hard work and collaboration prevails during their almost 20-year relationship.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn’t mean getting away from the overarching strategy.
When Innovative Brands Collide
A movie and a marketing campaign join forces to capture new contacts. Find out how Cat® & TRANSFORMERS: THE LAST KNIGHT came together.
Giving the Gift of Life
OSF HealthCare Foundation explores the many “what ifs” of healthcare possibilities with donors and volunteers.
Celebrating a Milestone
Many brands miss the opportunity to leverage a milestone in their content strategy. Here’s how one company did it – and very successfully!