Creative Marketing: How Much Does It Matter?
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.
For the Win: The Caterpillar Draft Day Campaign
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Never Had a Bad Day: The Legend of Bernie Karl
Never Had a Bad Day: The Legend of Bernie Karl
The marketing project turned full-length documentary about inventor, entrepreneur and engineer, Bernie Karl.
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.
Animated Banner Ads: Are They Worth the Effort?
Animated Banner Ads: Are They Worth the Effort?
The data shows us if those flashy display ads really drive more clicks than static banner ads.
Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy
Tackling Super Bowl Ads: The Media Guy vs. The Creative Guy
Two unique perspectives from our own pros on advertising during the big game.