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What a blockhead!
Simantel’s own Jake Beyhl is one of the biggest blockheads we know. Why? Because he spent much of the last two months shooting videos down at The Block (for our Build the Block campaign) and posting them on YouTube. You see, a younger demographic needed to be engaged in passing the referendum so The Peoria Riverfront Museum could be built.
And the best way to reach them was online.
Though Jake may forever be dubbed a “blockhead” at our agency, he’s also entertaining to watch… And his videos proved instrumental in generating campaign awareness. Check them out!
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Creative Marketing: How Much Does It Matter?
Sure, creative marketing gets your attention, but is it effective? We turned to the research to find out.
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Caterpillar and Simantel partnered on a creative campaign that really cleaned up the awards.