Mike Rowe Takes to CNN

His new job shouldn’t be too dirty, but it will still be fun to watch.

Mike Rowe’s show on CNN, “Somebody’s Gotta Do It,” premieres tonight at 8 pm CT. Together with Caterpillar^®, we have worked closely with Rowe and his nonprofit, mikeroweWORKS, to promote the importance of the skilled trades. Rowe is currently the spokesperson for the Cat^® dealer technician recruitment campaign, “Are You Built For It?”

In addition to our video and photography work with Rowe, we also designed his book, “Profoundly Disconnected: A True Confession From Mike Rowe.”

During the show’s upcoming episodes, be sure to catch the Caterpillar commercials during the breaks. We collaborated on spots that highlight the many benefits of a Cat technican career, and drive traffic to CatTechJobs.com. Tune in to view all of the spots and to see Rowe explore careers across America.